Your online
marketing
strategy.
We can
help.
There are hundreds of tactics
that
you can
use to
promote
your
movie
online,
including:
- Banner Advertising
- Pay-Per-Click Advertising
- Blog Movie Reviews
- Social bookmarking
- Facebook pages
- MySpace paid advertising
- MySpace page
- Advertising within
movie review websites
- and many more
How do you know which of these
online marketing
methods
will
help
your
movie
promote
your
goals
in your
target
demographic?
You
need a strategy.
Our
team of online
marketing experts
will
develop
a strategy
that
includes:
- Specific measurable outcomes
- Integrating any of your
team into the workflow
- Tactics that match
your timeline, budget
and needs
- Analysis of which
social media marketing
tactics best suit your
demographic, your timeline
and your budget.
- Tried and true online
marketing methods.
- Cutting edge tactics.
- Examples of how others
are marketing their movies
online.
Get found online.
There were 800 million
unique visitors
searching the
internet for
information on
the Oscars in
2008.
You may not have been in the
running
for an
Oscar
this
year,
but this
number
gives
you an
idea
of how
many
people
are looking
online
for information
related
to your
industry.
How many
of them
are finding
you?
Can people find your
movie online? Checklist.
- Type
your movie title into
Google.com - does your movie's official
website appear on page
one?
- Type your movie
title into the
Google
News search
- does your movie's
news, press releases,
events show up
in the News?
- Type your movie title
into the Google
Images search - does your
movie's still images
show up in the image
results on page one?
- Type your movie
title into Google
Blog Search and Technorati blog
search - does
your movie
show up in
blog
search results?
- Type your
movie title
into YouTube search and
Google
Video
Search-
does your
movie show
up in video
results?
These are only some of
the places
that
people
are looking
for movies,
videos,
movie
trailers.
Repeat
this
whole
exercise
using:
- your
own name
- your lead actors names
- the title of the movie that
competes most
closely with
your demographic
and genre
- the title of your movie plus
the word
"sucks"
Build
your grassroots audience.
By using
social networks,
contests and
other tactics,
we can
build
a grassroots
audience
who hear
about
your
movie
long
before
they
can see
it.
Lord of the Rings Triology
This
was the
primary
strategy
used by The
Lord
of the
Rings
Trilogy.
Long
before
the movie
was in theaters,
the movie
reportedly
racked
up more
than
800,000
email
subscribers through
various
online
marketing
campaigns.
The 11th Hour
This
movie, narrated by Leonardo
di Caprio was among the first
to use a social network as
the primary movie website.
The
11th Hour official site is
only
one
page on the Warner Brothers
corporate website.
The main thrust of building
the grassroots
audience
was done
on the
social
network
11th
Hour
Action.
This
site
enables
membership,
user-contribution,
interaction
and encourages
user-commitment
to a
social
cause.
How can
you build your grassroots audience?
You
may not have
a book
or a
famous
actor
narrating
your
movie,
so what
can you
do?
- Log into MySpace, Facebook,
Orkut and
other social
networks and type
the name of your
movie. Can people
find your
movie in these
social networks?
- Do you have a method of collecting
data from the people who are
visiting your movie's offiicial
website?
- Do you have a way to talk
to your grassroots audience?
Can you message them via email?
via mobile? via social network
messaging?
- Do you have the technology
that will allow your grassroots
seed audience to invite their
friends into your group?
- Is there a reason that your
demographic may want to join
a social network that is specific
to the themes of your movie?
If so, we can help you build
your own social network.
Keep
your audience engaged.
Once
they express
interest in your
movie,
it is
critical
to keep
your
audience
interested
in the
movie,
the actors,
the events,
the contests.
- Create a strategic system
of communication that is: personal,
relevant and anticipated by
your audience.
- Invite your grassroots audience
to invite their friends to
join the discussion, social
network, contest, etc.
- Invite your grassroots
audience to participate
in the marketing of your
movie by entering contests,
by uploading videos online,
by attending events.
- Motivate your grassroots
audience by giving them
a reason to keep engaged
with you and your movie
- thorugh social conscience,
contests, opportunities,
etc.
Plan
for the future.
Movie
makers make movies.
One after
another.
If you
aren't
already
working
on multiple
movie
projects,
you probably
have
a host
of them
tucked
away
in your
mind.
How can the online movie marketing
for this
movie
benefit
your
future
projects?
We can't give you all of our
strategies,
but what
we can
tell
you is
that
this
is how
we think.
We think
about
the future.
We think
about
making
the very
most
of your
online
marketing
dollars
so that
you can:
- report accurate statistics
to your
investors
- use web campaigns for more
than one movie
- develop tools for future
online marketing
We can
help. Contact us today. 604.847.3447
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