Your online marketing strategy. We can help.

There are hundreds of tactics that you can use to promote your movie online, including:

• Banner Advertising
• Pay-Per-Click Advertising
• Blog Movie Reviews
• Social bookmarking
• Facebook pages
• MySpace paid advertising
• MySpace page
• Advertising within movie review websites
• and many more

How do you know which of these online marketing methods will help your movie promote your goals in your target demographic?

You need a strategy.
Our team of online marketing experts will develop a strategy that includes:

• Specific measurable outcomes
• Integrating any of your team into the workflow
• Tactics that match your timeline, budget and needs
• Analysis of which social media marketing tactics best suit your demographic, your timeline and your budget.
• Tried and true online marketing methods.
• Cutting edge tactics.
• Examples of how others are marketing their movies online.

Get found online.
There were 800 million unique visitors searching the internet for information on the Oscars in 2008.

You may not have been in the running for an Oscar this year, but this number gives you an idea of how many people are looking online for information related to your industry. How many of them are finding you?

Can people find your movie online? Checklist.

1. Type your movie title into Google.com - does your movie's official website appear on page one?
   
2. Type your movie title into the Google News search - does your movie's news, press releases, events show up in the News?
   
3. Type your movie title into the Google Images search - does your movie's still images show up in the image results on page one?
   
4. Type your movie title into Google Blog Search and Technorati blog search - does your movie show up in blog search results?
   
5. Type your movie title into YouTube search and Google Video Search- does your movie show up in video results?

These are only some of the places that people are looking for movies, videos, movie trailers.

Repeat this whole exercise using:

1. your own name
   
2. your lead actors names
   
3. the title of the movie that competes most closely with your demographic and genre
   
4. the title of your movie plus the word "sucks"

Build your grassroots audience.
By using social networks, contests and other tactics, we can build a grassroots audience who hear about your movie long before they can see it.

Lord of the Rings Triology
This was the primary strategy used by The Lord of the Rings Trilogy. Long before the movie was in theaters, the movie reportedly racked up more than 800,000 email subscribers through various online marketing campaigns.

The 11th Hour
This movie, narrated by Leonardo di Caprio was among the first to use a social network as the primary movie website. The 11th Hour official site is only one page on the Warner Brothers corporate website.

The main thrust of building the grassroots audience was done on the social network 11th Hour Action. This site enables membership, user-contribution, interaction and encourages user-commitment to a social cause.

How can you build your grassroots audience?
You may not have a book or a famous actor narrating your movie, so what can you do?

1. Log into MySpace, Facebook, Orkut and other social networks and type the name of your movie. Can people find your movie in these social networks?
   
2. Do you have a method of collecting data from the people who are visiting your movie's offiicial website?
   
3. Do you have a way to talk to your grassroots audience? Can you message them via email? via mobile? via social network messaging?
   
4. Do you have the technology that will allow your grassroots seed audience to invite their friends into your group?
   
5. Is there a reason that your demographic may want to join a social network that is specific to the themes of your movie? If so, we can help you build your own social network.

Keep your audience engaged.
Once they express interest in your movie, it is critical to keep your audience interested in the movie, the actors, the events, the contests.

1. Create a strategic system of communication that is: personal, relevant and anticipated by your audience.
   
2. Invite your grassroots audience to invite their friends to join the discussion, social network, contest, etc.
   
3. Invite your grassroots audience to participate in the marketing of your movie by entering contests, by uploading videos online, by attending events.
   
4. Motivate your grassroots audience by giving them a reason to keep engaged with you and your movie - thorugh social conscience, contests, opportunities, etc.

Plan for the future.
Movie makers make movies. One after another. If you aren't already working on multiple movie projects, you probably have a host of them tucked away in your mind.

How can the online movie marketing for this movie benefit your future projects?

We can't give you all of our strategies, but what we can tell you is that this is how we think. We think about the future. We think about making the very most of your online marketing dollars so that you can:

• report accurate statistics to your investors
  
• use web campaigns for more than one movie
  
• develop tools for future online marketing

We can help. Contact us today. 604.847.3447