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Movie Marketing Solutions - Movie Marketing Ebook


Your online marketing strategy. We can help.

There are hundreds of tactics that you can use to promote your movie online, including:

  • Banner Advertising
  • Pay-Per-Click Advertising
  • Blog Movie Reviews
  • Social bookmarking
  • Facebook pages
  • MySpace paid advertising
  • MySpace page
  • Advertising within movie review websites
  • and many more

How do you know which of these online marketing methods will help your movie promote your goals in your target demographic?

You need a strategy.
Our team of online marketing experts will develop a strategy that includes:

  • Specific measurable outcomes
  • Integrating any of your team into the workflow
  • Tactics that match your timeline, budget and needs
  • Analysis of which social media marketing tactics best suit your demographic, your timeline and your budget.
  • Tried and true online marketing methods.
  • Cutting edge tactics.
  • Examples of how others are marketing their movies online.

Get found online.
There were 800 million unique visitors searching the internet for information on the Oscars in 2008.

You may not have been in the running for an Oscar this year, but this number gives you an idea of how many people are looking online for information related to your industry. How many of them are finding you?

Can people find your movie online? Checklist.

  1. Type your movie title into Google.com - does your movie's official website appear on page one?
  2. Type your movie title into the Google News search - does your movie's news, press releases, events show up in the News?
  3. Type your movie title into the Google Images search - does your movie's still images show up in the image results on page one?
  4. Type your movie title into Google Blog Search and Technorati blog search - does your movie show up in blog search results?
  5. Type your movie title into YouTube search and Google Video Search- does your movie show up in video results?

These are only some of the places that people are looking for movies, videos, movie trailers.

Repeat this whole exercise using:

  1. your own name
  2. your lead actors names
  3. the title of the movie that competes most closely with your demographic and genre
  4. the title of your movie plus the word "sucks"

Build your grassroots audience.
By using social networks, contests and other tactics, we can build a grassroots audience who hear about your movie long before they can see it.

Lord of the Rings Triology
This was the primary strategy used by The Lord of the Rings Trilogy. Long before the movie was in theaters, the movie reportedly racked up more than 800,000 email subscribers through various online marketing campaigns.

The 11th Hour
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