Movie Marketing using Social Media Widgets

Good Luck Chuck
Working with Lionsgate, Nabbr created a dynamic marketing channel for Good Luck Chuck on the social web, resulting in over 26 million trailer views, and over 30 thousand embedded Good Luck Chuck widgets on fan's personal profile pages.

• During the four weeks of the campaign Good Luck Chuck became the most viewed trailer on the social web, including Myspace, Youtube, and Facebook.
• Opened at #2 for the weekend, earning $14 million in the opening weekend, exceeding box office projections by $3 million.
• One of the most talked about movies on Yahoo Buzz.

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